Yesterday, reporters from City of Industry, Trademark Department that, "Pong brand" phenomenon has attracted attention to the relevant law enforcement departments, the "near name brand" a lot of investigation of cases recently, "near the famous" all kinds of ways, different. Bureau of Industry and Commerce Trademark Office official told reporters that what is not "near the famous brand", the key is to look at "can not be mistaken and cause consumer confusion." Just one word or sound of different words can not do with a simple decision, but also the overall product packaging, publicity is similar to that required to define the relevant law enforcement departments. "Near the famous" There are two main purposes: First, the idea of "brand name" to increase the prices of their products, expanding market outlets, and seek illegal interests; the second is now trying to blackmail the well-known trademark owner of its trademark high transferee, from which seek profits. This is due to the current name of trademark registration and business registration are two different registration systems, SAIC official said that this year China will be "near the famous" This crackdown on the illegal acts